Jan 15 2013

VBS 2013 Development Diary: #7: Title

It can be tough picking a good title. You want something that communicates the overall theme of your production, and it needs to be able to reach kids who have only been reading for a year. Plus, while you, as the writer and director, have been steeping yourself in Chinese food, language, culture, and movies, your audience likely has not. You might think the title Enter the Legend of the Savage Iron Monkey Fist is hilarious—and it is—but the kids, their parents, and even your fellow workers aren’t going to get it.

It also needs to communicate the right tone. Enter the Dragon has quite a different tone than Kung Fu Hustle. When I first started on this year’s VBS I liked the title Curse of the Black Mantis. However, the focus was all wrong in what it told the audience. I made a list of words in every kung fu movie title, and tried them out against words and names in my VBS:

Shadow
Saga
Wind
Mantis
Legend
Drunken
Fist
Sword
Fierce
Savage
Death
Dragon
Bamboo
Jade Wind, Black Mantis
Shadow/Legend of the Jade Wind
Wrath/Fury of the Black Mantis
Shadow of the Black Mantis

I eventually settled on Legend of the Jade Wind, which I felt said everything I wanted to about the skit.

Once you have a title, you can proceed to logo design.

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